Dr. Simone Burel is the founder and CEO of LUB GmbH – Linguistische Unternehmensberatung, Mannheim. She founded the linguistic consultancy on the basis of her dissertation about language in DAX-30 companies. In contrast to conventional consultancies, LUB equally analyses numbers, language, and texts, because, contrary to popular belief, business data consist of 80% of words. On the basis of these data, LUB develops another way of thinking which leads to authentic working strategies and implementation measures.
Being a one-woman-company in the beginning, Dr. Simone Burel’s company has now evolved to a ten-person expert team. They counsel DAX-companies, cities, and educational organizations when it comes to questions related to corporate social responsibility, sustainability, human resources, gender, AI, New Work, digitalization, and communication. Since 2018 she and her team have also been promoting female empowerment with their sub-brand dr.fem.FATALE, the market leader in Gender & Diversity Consulting in Germany.
Several prices have been awarded to Dr. Simone Burel and the work of LUB, e.g. the award for new business of the city of Mannheim (MEXI) in 2018, the academics Top-Ten-Newcomer-Scientist-award in 2017 and the prize for Job Communication awarded by the German Society of applied linguistics in 2017.